Interviews with Joan Lefkowitz


Q. What one thing have you learned as a business owner that has served you well over the years?

A. You must retain good relationships and honest communication with all of your vendors and customers.

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Woman2Woman Business Magazine

Q. When a new business idea/product comes your way, how do you decide to market it?

A. If I feel that the product is market worthy, has a patent pending, has a good prototype and its inventor is looking to license it; as a licensing agent, I will seek an appropriate licensee for the product…

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Q: Have you ever worked with a great invention that just didn’t make the cut?

A. Many times. There are many factors beyond the invention itself that help determine its success or failure including price, quality, the amount of time it takes to manufacture, trends in the marketplace, the size of the potential demographic for the product, and more.

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