- Learn How Bumpits & Topsy Tail, Legendary Hair Tool Inventions, Made Millions in a Recession ©
- How to Succeed in the Fashion and Beauty Invention Market: 7 Bang or Bust Stories that will Blow You Away
- Secrets from Women Inventors Behind Famous Hair Accessories
- TOPSYTAIL™, The $100 Million Hair Gadget that Could... And Did©
- How to Tap into Consumer Needs in Times of Crisis and Sell Your Invention ©
- Licensed to Deal: How to Land a Royal(ty) Flush
- 9 Tips for Success in Bringing Your Invention to Market ©
- 7 Ways to be a Better Consultant ©
- Think You Can't Launch Your Invention During a Recession? Think Again! ©
- How I Went from Drama Teacher to Invention Marketing "Guru" ©
- Secrets of Building a Successful Brand ©
TIPS & INSIGHTS FOR INVENTORSFrom Accessory Brainstorms
Hallmarks of a good retail invention:
- It is functional
- Simple to use
- Makes life easier
- Makes user feel good or more attractive
- Retails for $40 or less
- Has an element of magic
Preparing to present your invention:
- Make your model or prototype as good as you can get it to make a fine impression.
- Have viewer sign a simple non-disclosure form.
- Bring supporting documentation: copies of patents, manufacturing costs, testing and market research results. Index a folder for quick reference.
- Be prepared to make deals on your product when good, realistic ones are offered. If you hold out too long, the product may become overexposed or stale.
- Keep presentations short and informative. If viewers have further questions, they will ask. Rehearse your "pitch" in advance and fine tune it.
- Don't oversell. Your invention/new product idea will speak for itself. Note the important features and functions in outline form. Be precise and factual.