"A RUNDOWN OF ACCESSORIES INDUSTRY SUPERLATIVES"
MOST INVENTIVE JOAN LEFKOWITZ
There are a lot of light bulbs going off over Joan Lefkowitz’s head.
This founder/president of ACCESSORY BRAINSTORMS has
made a career out of spotting the novel ideas of others and bringing
them to market. Remember the Topsy Tail™!?
Lefkowitz helped thrust the item to a $100 million gross. The French
Twist Hairdini was another success story (reaping $20 million).
Newer is a Lap-Top Manicure Tray, which lets women paint their
nails anywhere—from an airport lobby to a moving car. Lefkowitz
evaluates more than 200 inventions each year, and about two-dozen make
it to market.
As a regular on the lecture circuit,
she teaches her seminar "How to Get Your Invention to Market" at FIT’s
‘Hot Topics’ Department and New York’s Learning Annex. "It’s all about
how to get your fashion or beauty accessory to market," says Lefkowitz.
"I work with the inventors or companies to help them prepare a product
to be market-ready. Either we market it for them or I act as a licensing
Talk about The Mother of Invention!
Joan Lefkowitz knows a good idea when she sees it.
Topsy Tail™ Hairstyling Tool
"THE MOTHER OF INVENTION"
Joan Lefkowitz, founder and owner of ACCESSORY
BRAINSTORMS, has become the industry’s guru at guiding novelty items
to market. Referred to as the "Mother of Invention," she is at the helm
of a very successful business featuring highly specialized inventions
Since the success of launching the Topsy Tail™!,
a hair styling tool that grossed $100 million, Lefkowitz has advised
and nourished hundreds of inventors.
"If we believe in an item we
then go about helping to get it to the appropriate market." That can include
everything from helping to arrange sales, licensing agreements, public
relations or manufacturing.
Magic Styling Wand
"A SUCCESS STORY WITH A FRENCH TWIST"
The Hairdini, a foam covered bendable roller
designed to make a perfect twist has reaped $20 million in sales and spawned
an entire line of do-it-yourself styling aids.
Coming up with the idea was easy for Dinie
Schach, the inventor; the hard part was figuring out the marketing end.
The turning point came when Schach was introduced to Joan Lefkowitz of ACCESSORY BRAINSTORMS in New York. "Lefkowitz brought The Hairdini
into major retailers and made it happen," says Schach.
How does Lefkowitz know when something will
be a hit? "The lights go off in my head… When I look at it, I know it’s
a great one," she said. It is one that no one has seen before, and has
the potential to take the market to a new level."
Water Gun Necklace
"JOAN LEFKOWITZ’S PROFITABLE BRAINSTORM"
Joan Lefkowitz had a nice accessories business
going when the recession hit. But by rethinking her approach to business
she managed to turn the problem into an opportunity, and a new business.
Rather than let sales flag at a costume jewelry client; ACCESSORY RESOURCE
GALLERY suggested it make amusing items for people to purchase, like a
jeweled water gun necklace.
The company found itself spending more time helping clients come up with
unique ideas and products. The work was far different than their main
line of business, so in 1994 a spin off was founded; ACCESSORY BRAINSTORMS. So far ACCESSORY BRAINSTORMS can
take credit for Pins EZ, which turns post earrings into pins, Hairdini
Magic Styling Wand and Earz Ear Pockets.
| Earz™ Earpockets
"BRAINSTORMING FOR BUSINESS"
When accessories representative Joan
Lefkowitz and her staff at ACCESSORY RESOURCE GALLERY in New York
were brainstorming for ways to expand their business they came up
with a new division. Acting as a sales and marketing arm for inventions
and niche items, they created ACCESSORY BRAINSTORMS.
Now the idea is a full-fledged business
representing many inventions including; Whirl-A-Bun, Franties, Easy
Lift and Earz.
Over 200 inventions are evaluated each
year, and about two dozen make it to the market. ACCESSORY BRAINSTORMS will flesh out appropriate markets, and advise on packaging, graphics,
pricing and public relations.